Wavespot also provides comprehensive analytics and reporting for each marketing campaigns. To access deep details on a select marketing campaign:

  • Navigate to CRM  Marketing

  • Click the ‘four bars’ icon to view the details of the particular campaign. The details include:

    • Total Redeems: total number of coupons redeemed

    • Unique User Redeems: total number of first time users who redeemed the coupons

    • Unique User Coupon Views: number of first time users who opened the coupon or Marketing

    • Total Coupon Views: total number of users who open the coupon or marketing

    • Redeem to View Ratio: the ratio between coupons viewed and coupons redeemed

    • Coupon Applied Order Counter: number of coupons applied during the payment at the counter

    • Total Views Per Day: This chart shows the total coupon or marketing views on a day-to-day basis

    • Unique Users View Per Day: Graphical representation of the number of unique views on a day-to-day basic

    • Recent Users: Latest email ids that received the marketing campaign, along with the view and redeem count

    • Country/State: Geographic breakdown of subscribers in the marketing program

    • Coupon Location Information: Summary of coupon views and redeemed across various venues